How Long Are Facebook Posts in Review Once Reported
Facebook reviews — officially called Facebook Recommendations — on local business Pages tin can assist you build your company'southward online reputation, aggrandize your search visibility, and attract more customers to your business locations.
Co-ordinate to research:
- Facebook holds 19% of all customer reviews . The social media platform besides ranks fourth just behind Google, Yelp, and Tripadvisor on the list of review sites people check before visiting a business. ( Online Reviews Statistics )
- 18.3% of U.S. adults made a purchase through Facebook in the last twelvemonth. ( eMarketer )
- 2 out of three Facebook users visit a local concern Page at least once a week. ( Hootsuite )
- 55% consider the social network as the most mutual identify to learn nigh new brands and products. Meanwhile, 66% are probable to share their thoughts, experiences, and opinions on their purchases on Facebook. (Facebook Reputation Management guide)
1 thing to note: If you haven't washed so already, we suggest taking the time to larn how to claim a Facebook business page .
Doing and so ensures that you accept an official identify on Facebook where people can get out online reviews . For brands with multiple locations, we propose you also check out our guide on how to manage multiple Facebook Pages with Facebook Business Manager .
What are Facebook Reviews / Recommendations?
For years, Facebook business Pages featured traditional online reviews and ratings. This changed in 2018, when the social network rolled out a series of visual changes and features that included "Facebook Recommendations."
With the update, Facebook followed the trends ready past Netflix and YouTube by ditching the v-star rating organization in favor of Aye/No options. At present, a query field appears on a business Folio's "Recommendations and Reviews" section with the question: "Do y'all recommend (concern proper name)?"
Users tin respond by pressing the "Yes" or "No" button and can add further context to their recommendations with tags, photos, and more text.
As a local business Page owner, you will no longer see whatever star-based reviews coming into your Folio. Customers will rate your business organization simply by choosing whether or non they recommend it.
How Practice I See Facebook Reviews and Recommendations?
If you're wondering how to meet reviews on your Facebook business organization Folio, only go to your Page and click the Recommendations or Reviews tab found nether your contour picture. (If you're using Facebook Business Manager , you tin follow the aforementioned procedures for Pages to which yous have access.)
If you previously enabled online reviews on your Page, Recommendations have been automatically turned on. To make it easier to notice specific Recommendations, you can utilize a "most helpful" or "most contempo" filter to sort all your Recommendations and ratings.
Are Facebook Recommendations Public?
All Facebook reviews and Recommendations are publicly displayed on your Page'due south Reviews or Recommendations tab. They cannot exist fix to private.
What Happened to My Ratings?
If your business managed to compile a fair corporeality of Facebook reviews with high rating scores before Recommendations were rolled out, don't worry: your ratings did not go away.
They are nevertheless taken into business relationship for your overall rating, which is also notwithstanding displayed on your Page. As for how Facebook calculates this, it's a mixture of reviews based on the past five-star rating system and the electric current Yes / No Recommendations.
How to Set up Facebook Reviews
By default, Facebook reviews are activated when you create a Folio. If, for some reason, information technology isn't available when the Page is created, you tin turn information technology on manually via the Manage Page section on the left side of the screen. To turn on Facebook reviews:
- Go to your brand page.
- Click on the "Settings" button on the Manage Folio section.
- A new window should appear. Click on the "Templates and Tabs" section.
- Toggle the "Reviews" option to ON.
To make it easier for people to leave unsolicited feedback , you should make sure that people come across the Reviews section on your page. You can change the society of the sections in this area through the "Templates and Tabs" section in the Folio'due south settings. Drag the dotted icon side by side to the department name to change the gild.
How Exercise I Respond to Facebook Reviews?
Facebook reviews and Recommendations appear like traditional posts in the Reviews section. This ways you tin respond to any review on a Page by commenting on it. You lot can likewise "like" or "love" a Recommendation.
Before you lot practise and then, make sure you're responding using your brand'due south Facebook account and not your personal profile.
Before typing a response, information technology's important to larn how to respond to negative reviews as well as positive feedback.
According to enquiry, 44.6% of consumers are more likely to visit a business if information technology responds to negative reviews. Just don't wait too long before typing out a response: 53.3% expect a response from a company within seven days.
The manner your make handles criticism or praise goes a long manner towards make success. Choosing the right words and taking feedback to heart can put your brand above the competition.
Tin can I Delete Facebook Reviews?
Currently, you lot can't delete individual Facebook reviews and Recommendations from your page. If you don't want reviews, the only selection is to disable the unabridged feature. To do so:
- Go to the "Settings" section of the Manage Pages tab.
- Click on the "Templates and Tabs" button.
- Next to the "Reviews" section, toggle the switch from On to Off.
Turning this off might not be the best idea considering information technology removes all reviews, including the positive reviews your brand might have accumulated throughout the years. In many ways, a page with reviews is better off than 1 without whatever reviews at all. That feedback serves as valuable social proof for consumers, and they'll be quick to dismiss a brand if it doesn't contain any consumer feedback.
If you believe a Facebook review contains spammy content or doesn't meet the terms of utilise and content guidelines, you can transport a report to Facebook .
What Companies Should Know About Facebook Recommendations
Recommendations and reviews are geared towards making your brand more than discoverable and trustworthy on Facebook.
According to the social network, having great Recommendations "may make your Page easier to find in Facebook search" — like to how Google reviews can impact your local SEO performance.
Recommendations are as well useful for understanding the customer experience. The updated interface encourages your customers to provide richer, more detailed feedback near their experiences.
After users make the selection of recommending your business or not, they volition be asked to provide additional details using tags, text, and photos. Selecting a tag volition allow common themes to emerge, making it easier for potential customers to run into your business's highlights.
How To Go Facebook Reviews
Asking for reviews for your Facebook Page doesn't have to be difficult (or awkward).
If you have your customers' contact information, yous tin can send personalized SMS messages or emails asking for their feedback. (Make sure you lot get their permission to send messages to them earlier doing so).
For those physically visiting your locations, yous tin requite them physical reminders like cards or use stickers and posters in high-traffic areas to make customers aware of your Facebook page.
Based on our own inquiry, the best time to start asking for reviews is around 2-3 p.grand. or 6-7 p.chiliad.
Regardless of when yous inquire for feedback, the important thing is to continue it short, sweet, and uncomplicated. Chop-chop tell people why yous desire their feedback and provide a brusque link that doesn't require people to jump through multiple hoops before they tin leave a Facebook review.
The Importance of Facebook Reviews
Facebook reviews, along with reviews on other business review sites , are important marketing assets for any brand. 92.iv% of consumers use these reviews to guide their purchasing decisions. People need social proof to know if a product or service is worth the fourth dimension, and more than importantly, the investment.
On a popular site such as Facebook, reviews carry plenty of weight, and you need to use it to your advantage to improve the feel, attract more customers, and shell the competition.
Source: https://www.reviewtrackers.com/blog/facebook-reviews/